Movimiento En El Tiempo: Commission
“Movimiento en el Tiempo” a painting Commission for Inversiones La Paz, the 18th Great Places to Work in Central America. Mixed Media diptych , 60” x 100” (total).
The concept behind the piece was to showcase the history of the company through its company values which lie within its people, the human capital. A family owned business that has impacted many generations, which started as an agricultural based company and now provides services in technology, finance and retail.
The process included taking 1,000 photographs of employees from all business units, focusing on the symbol of the “hand” as a core to building a company that has transcended generations. These photographs were then made into a collage that was complemented by the abstraction of an original concept sketch that moved visually from left to right, similar to a timeline.
The colors chosen were bright and full of life, as when I talked to the employees I discovered that the company values of ____________ were real and the different units felt like a family.
The painting was modified into a modern christmas card that included a special letter from the CEO, Ricardo Maduro, who was also President of Honduras from 2002-2006.
The cards were given to the 1500+ employees of the company and a short video to explain the meaning behind it were presented at the company holiday party. In a country where abstract art is usually not known, the video played a crucial role in explaining the personal process of creating the piece.