Helga Sierra
HELGA SIERRA_designer, artist, entrepreneur.jpg

Bio

Creative Consultant: free-lance artist, graphic designer, photographer & marketing consultant Helga Sierra from Honduras 

 

Meet Helga Sierra

  Courtesy of Ashley Reeves.

Courtesy of Ashley Reeves.

 
 
 
 

ProFESSIONAL

Helga Sierra,  (from Tegucigalpa, Honduras) is a creative consultant and multi-disciplinary artist.  She currently offers services in marketing consulting, graphic design & photography and fine arts.  

Her professional education, obtained in the United States, is in Business Management (BBA, MBA). In recent years she has worked with multiple organizations (small businesses and non-profits) to promote their products, services, and events, by specializing in marketing strategy & implementation through the use of creative disciplines (including graphic design, photography, fine arts, etc). 

Currently based in Tegucigalpa, Honduras, but available for travel. 

Artist statement

As one of the few female artists from Honduras focused on abstract art and mixed media, my hope is to challenge the paradigms of what a “beautiful” work of art could be in a traditional context.

Through photographic observations of people, both in Honduras and abroad, I memorize and internalize the way people are constantly moving from one place to another. This physical movement causes inherent change on a personal level, as well
as an emotional response that can be perceived as positive or negative. The results of my observations converge in a linear expression of physical movement, comparing emotions through a broad color pallet, and wide use of materials and markings on a canvas.

By re-interpreting these changes(movements) through expressions of abstract markings, I aim to rede ne a personal language that seeks to identify both existential and physical change within people.

Recently, this exploration has led to a new interest in large scale murals and installations with expressions in Honduras and abroad.

Arts CV

Click on the button to view a list of art shows.

 

COMMUNICATION SKILLS

With a capacity to communicate in multiple languages, Helga is able to adjust to different cultural groups and communicate with ease.

Fluente in: English & Spanish (spoken & written), intermediate French level (spoken & written), and can get around in Portuguese speaking countries (spoken, beginner). 

 

 
 

Community INVOLVEMENT

In May of 2015, Helga received an MBA degree with a concentration in non-profit management, as part of the select group of Global Hope MBA scholars from Lipscomb University. As a final stage to complete her MBA she pursued starting a social enterprise to empower children from low income neighborhoods through art (LUNNA).  

To this day LUNNA has worked with 280 children in Tegucigalpa, who have received high quality art lessons in order to inspire their creativity.    In this process Helga curated an art show where, 90 of those children presented paintings and photographs in the inaugural: EXPO Descubre Tu Talento 2015.  LUNNA continues in its start-up stage with the goal to empower kids of low-income neighborhoods through art & provide opportunities for artists to serve globally.